Sportingbet Similar Sites
One UK sportsbook shares much of what Sportingbet is known for: Bally Bet. It has a different licence holder from Sportingbet.
- Sportingbet recorded
- 17 August 2026
- Alternatives recorded
- 28 September to 12 October 2026
- Order
- by what they share with Sportingbet, not a ranking
Sportingbet, for reference: sportsbook
- What every site here is measured against
- NFL and NBA markets
- A bet builder
- In-play betting
- Horse racing
Sections on this page
One alternatives to Sportingbet
- Yes in the site's record
- Not offered its record says it does not have it
- Not documented its record does not say; it may still have it
-
Bally BetSportsbookDifferent licence holderShares with SportingbetRead the comparison of Sportingbet and Bally Bet- NFL and NBA markets
- Bet builder
- In-play betting
Not documentedHorse racingEvery Sportingbet trait at Bally Bet
- NFL and NBA marketsYes
- A bet builderYes
- In-play bettingYes
- Horse racingNot documented
Keep what you use Sportingbet for
Find the reason you use Sportingbet, then the sites whose records keep it.
- Horse racing
-
Not documentedBally Bet
- NFL and NBA markets, a bet builder and in-play betting
-
YesAll one
Trait by trait
Four traits at one sites, as a table
| Sportingbet's trait | Bally Bet |
|---|---|
| NFL and NBA marketsIn 1 of 10 other records | Yes |
| A bet builderIn 8 of 10 other records | Yes |
| In-play bettingIn 8 of 10 other records | Yes |
| Horse racingIn 7 of 10 other records | Not documented |
| Sports betting on the menuSportingbet: yes; not one of the traits weighed | Yes |
The figure under each trait is how many of the 10 other betting records share it with Sportingbet. Uncommon traits counted for more when the one compared here were chosen; a trait counts only when both records document it.
Sportingbet and Bally Bet: different licence holdersBally Bet: NFL, NBA and UK markets with Bet Builders
Bally Bet shares three of Sportingbet's four traits: NFL and NBA markets, Bet Builders, and in-play betting.
Its slots include Fishin' Frenzy and Eye of Horus titles, its live tables include Crazy Time and Lightning Roulette, and its jackpots are Jackpot King titles. Evolution, Blueprint, Pragmatic Play, Light & Wonder and Games Global are its studios.
Bally Bet suits a Sportingbet customer who bets on American sports and builds bets, and would like live game shows. Its record does not mention horse racing, so none is documented there, and it states that it has no bingo or Slingo.
Bally Bet on record
- Kind of site
- Sportsbook
- Run by
- Gamesys Operations Limited, a different licence holder from Sportingbet's (LC International Limited)
- Its sportsbook
- A sportsbook covering NFL, NBA and UK markets, with in-play betting, acca bets and Bet Builders
- Game studios named
- Evolution, Blueprint, Pragmatic Play, Light & Wonder, Games Global
- Not offered (its record says so)
- Bingo, Slingo
- Recorded
- 28 September 2026 and 12 October 2026
More sites similar to Sportingbet
Each has sports betting and shares at least one of Sportingbet's traits, but less of what marks Sportingbet out than the one compared above.
-
BetVictorSportsbookShares a bet builder, in-play betting and horse racing. -
LadbrokesSportsbookShares a bet builder, in-play betting and horse racing. -
CoralSportsbookShares a bet builder, in-play betting and horse racing. -
talkSPORT BETSportsbookShares a bet builder, in-play betting and horse racing. -
UnibetSportsbookShares a bet builder and horse racing. -
bwinSportsbookShares in-play betting and horse racing. -
888sportSportsbookShares in-play betting and horse racing. -
GamebookersSportsbookShares a bet builder and in-play betting.
Who runs Sportingbet
LC International Limited holds the Gambling Commission licence for sportingbet.com (account 54743; the domain is listed as active).
Eleven other brands with records here run on the same licence.
All one sites compared above are run by different licence holders from Sportingbet's, which on its own says nothing either way about common ownership.
Entain Brands: the twelve Entain brands compared on this site, with the licences they are run under.
On the register
- Licence holder
- LC International Limited
- Account number
- 54743
- sportingbet.com
- Active
Register copy of 5 October 2026. Check it on the Gambling Commission's register.
Sportingbet similar sites: questions
Is Bally Bet run by the same company as Sportingbet?
None of the one is on Sportingbet's licence. Bally Bet is on Gamesys Operations Limited's; Sportingbet is on LC International Limited's. A different licence holder does not by itself rule out a common owner, and nothing on file links them. They are on this page because of what they offer.
Nothing on this page is a rating or a recommendation, and no site here was tested. How alternatives are chosen. All betting sites.